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Hey, remember that Kia ad where the salesman recreated a scene from Flashdance? That was pretty funny. Or the European Kia viral with the tennis-playing aliens? Strange, but definitely unforgettable.

Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia Motors America's marketing director, Tim Chaney, told AdAge recently that, "We don't want to spend a good chunk of our time in a 30-second spot trying to entertain people." Though he admits the humorous ads were funny and got attention, Chaney says they "could have done a better job overcoming perceptions of the brand." Wow. Who put kitty litter in this guy's gas tank?

Kia's new Borrego stars in ad that points out the SUV's value as an inexpensive, luxurious seven-seater. (This, just as U.S. SUV sales take a swan dive thanks to high fuel prices.) It's not totally without mirth, as it pokes fun at other company's ad cliches like galloping horses and pristine wilderness being trampled by a 4X4. But we're gonna go out on a limb and say the new ad won't be making the YouTube rounds. Watch the new Borrego ad here.

If you haven't lived in Australia or the UK, you might not have encountered the soap "Neighbours", with its corny but catchy theme tune:
Before my divorce, I lived in back country Greenwich, where in almost eight years, I saw my neighbors exactly once. Now I live in a fantastic neighborhood in oddly named Cos Cob, where during the winter we hibernate, but in the summer we are back and forth in each other's gardens. It really is like the theme song.
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